mPedigree moves into Ghana’s textile industry

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Ghanaian company mPedigree, which uses mobile phones to secure pharmaceutical products against counterfeiting, has expanded into the textile and cosmetics industries in Nigeria and Ghana.

Disrupt Africa reported in November mPedigree was planning on making forays into the more profitable consumer space after the success of its anti-counterfeiting solution in the pharmaceutical industry

“We are so far on the verge of signing with about five major cosmetics brands in Nigeria and two in Ghana,” mPedigree strategy director Selorm Branttie told Disrupt Africa.

“The beauty sector is one area where there are also a lot of fakes, which sometimes leads to adverse effects on unsuspecting consumers.”

In the Ghanaian textile industry, mPedigree’s GoldKeys technology will be used as part of a new campaign –  “Original, Genuine, Authentic (OGA)” – in collaboration with Premium African Textiles, to fight piracy at a time when it has become a government focus.

mPedigree said it is convinced GoldKeys will help fight piracy, with textile dealers only having to authenticate the products they buy by sending codes on scratch-labels for free to 1393.

Stephen Badu, marketing director of Premium African Textiles, said in a speech at the launch of the campaign his company was committed to using the latest technology to ensure its customers obtained full value on purchased products.

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent’s most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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