Nigeria’s Waracake secures investment, expands coverage

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Nigerian e-commerce startup Waracake has raised an undisclosed amount of funding from former Jumia and Konga executive Onyeka Akumah, while also announcing the launch of the second version of its platform.

Waracake, an online marketplace for independent bakers and confectionary makers, officially launched in February, aiming to make it easier for customers to purchase from a wide collection of sellers and have their cakes delivered to any location in Lagos and Abuja.

The startup has now extended operations to Ogun, Oyo, Edo and Osun, having take on funding from Akumah, who has also joined Waracake as an advisor. He previously held the position of director of marketing and partnerships at Jumia and also worked for rival Konga as vice president of marketing.

Waracake chief executive officer (CEO) Olatunde Ayilara said Akumah would bring a wealth of marketing and customer acquisition experience to Waracake as the startup looked to scale its operations beyond Lagos and Abuja.

“Having successfully built several internet marketing businesses with some of the most successful startups in Nigeria, Onyeka’s e-commerce experience comes handy to the team as we build Waracake into Africa’s leading gifting platform,” said Ayilara.

The second version of the Waracake has gone live, with the startup giving cake vendors the opportunity to sign up for the platform.

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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