Ugandan e-commerce startup Xente expands to Nigeria

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Ugandan startup Xente, which allows customers from all over the world to buy products from Ugandan merchants and pay in instalments with cards or mobile money, has expanded to Nigeria.

Mobile payments and shopping app Xente enables consumers and African businesses to transact efficiently and safely on any mobile channel without the need to use cash.

The startup has now made Nigeria its first market outside of Uganda, allowing users there to, among other things, purchase airtime from all major networks, pay for utilities such as electricity, water and pay-TV services, and pay for physical products at partner stores using their Xente wallet.

“We are proud to have a second home, nothing makes us more happy than to sit in Africa’s fastest growing economy. We are more than happy to provide every Nigerian citizen with a secure, convenient and stress-free online buying experience,” said Xente chief executive officer (CEO) Allan Rwakatungu.

Xente’s vision is to become Africa’s largest digital commerce and finance company through excellent service delivery of relevant products and services for businesses and consumers.

“After Nigeria, Xente shall continue scaling amongst other African countries from Kenya and South Africa to Tanzania before the end of April. We handle our customers with care, which is why we give them value for their money,” said Lyn Tukei, Xente’s chief marketing officer (CMO).

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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