Africa Internet Holding (AIH)-owned classifieds site Kaymu has launched a series of workshops in cities across Africa aimed at empowering sellers to boost sales and customer numbers on its platform.
KaymuVarsity comprises six sessions which cover the basics of Kaymu, order processing, payment methods, logistics, social media strategy and the seller centre, providing participants with in-depth information and the opportunity to ask any questions they might have about the platform.
“E-commerce is still a new concept in Africa, and motivating small business owners to take an active role in developing online businesses is necessary for the growth of the continent’s e-commerce sector,” Kaymu said. “As Africa’s leading online marketplace, Kaymu offers entrepreneurs a unique opportunity to start selling online with little up-front investment. The company is eager to work with small entrepreneurs to help them capitalize on this business opportunity.”
Elias Schulze, Kaymu Africa’s chief executive officer (CEO), said the programme responds to the growing number of individuals and small businesses choosing to sell online.
“We’re seeing more and more people who want to take advantage of the Kaymu platform, but many of them have no experience in running an online shop. Online shopping is less established in Africa and Asia than in many other parts of the world, so we set up KaymuVarsity as a way of ensuring that all our sellers can access the tools and knowledge they need for success,” he said.