Ghana’s Kudobuzz doubles revenue, increases signups

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Ghanaian startup Kudobuzz, a reviewing and marketing solution for small and medium enterprises (SMEs), has doubled revenues and seen 25 per cent growth in  signups month-on-month.

Kudobuzz, which is incubated at Ghana’s Meltwater Entrepreneurial School of Technology (MEST), was founded in 2013 and makes it easier for businesses to find positive customer reviews on social media sites such as Facebook and Twitter and publish them on their online storefronts.

The startup also helps merchants collect and display SEO-optimised product reviews, which helps stores show up more prominently in Google search results. The solution has seen exponential revenue growth and increasing adoption among online retailers on Shopify, Tictail, Storenvy and WordPress.

Kudobuzz’s figures for the third quarter of 2014 include doubled revenue with 80 per cent month-on-month growth, signups increasing by over 25 per cent month-on-month, and conversion from free to paid customers growing by 50 per cent month-on-month.

Chief executive officer (CEO) Kena Amoah said the figures validate Kudobuzz’s product offering and attention to customer service.

“We’re pleased to see that our approach of putting customer satisfaction first is paying off. It would’ve been difficult to grow this fast if not for the patronage, support, and feedback from our customers. We’re even more dedicated to constantly improving Kudobuzz with our users’ feedback in mind,” he said.

“Here at Kudobuzz, we’re obsessed with helping SMEs put their best foot forward online and make more money. We’re currently working on a complementary suite of tools that make it easy for hardworking small business owners to turn their fans into customers for life.”

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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