Nigerian social gaming startup Chopup has raised US$100,000 in funding from five investors, which it will use to develop more games and market them more extensively.
Chopup, which launched in 2012, builds locally relevant games for mobile, with the games allowing users to interact based on in-game achievements. Revenue is driven by in-app purchases, brand placements and advertisements.
The US$100,000 is Chopup’s first funding round, though the co-founders said they were still in conversations with other potential investors over a Series A deal in future. The startup was one of 40 to pitch at the DEMO Africa event in Lagos in September.
“We are happy to receive the funding from our investors as its only validates our belief and the potential of the gaming industry in Africa,” co-founder Zubair Abubakar told Disrupt Africa. “The funding will be used to develop more games and market them.”