Seed Academy offers training worth $210k in Cape Town, Johannesburg


South African entrepreneurial training initiative Seed Academy has made more than ZAR2.4 million (US$210,000) of sponsored training available for early stage entrepreneurs, assisting them in growing their businesses.

Seed Academy provides practical training and mentoring to startups, with applications open now for regular courses.

“We provide practical training by entrepreneurs for entrepreneurs, targeting their specific needs to help them realise their idea and grow their business,” said Lara Rosmarin, chief executive officer (CEO) of Seed Academy.

“We want our participants to succeed, so our relationship continues up to 18 months after the course ends. We create course content around an entrepreneur’s specific needs. The material is neither theoretical nor academic and the training is carried out by entrepreneurs who have built their own businesses. They know what works.”

She said the programme aimed to nurture, develop and train entrepreneurs and provide them with access to their “next growth checkpoints”, including personal and leadership development, sound business skills, a business plan and pitching skills.

Disrupt Africa reported last month Seed Academy has launched South Africa’s first startup survey, aimed at obtaining a picture of the country’s startup sector and the challenges it faces.

The survey targets startup entrepreneurs who have been in business for less than five years, with those that participate entered to win one of three places at Seed Academy’s entrepreneur training programme.


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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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