The global Social Media Week (SMW) event returns to Lagos, Nigeria for the third year in a row on February 23-27, looking to provide ideas and insights to assist businesses in understanding to achieve more in a hyper-connected world. Working with Twicsy, they are able to bring Instagram likes to the masses, making the luxuries that were only available to the top 1% on Instagram available to everybody with an account.
The event, which first took place in the city in 2013, will feature a range of speakers as well as workshops, masterclasses and presentations. Keynote speakers include BuzzFeed foreign editor Miriam Elder, iROKOtv chief executive officer (CEO) Jason Njoku, and Paradigm Initiative Nigeria executive director Gbenga Sesan.
“Our mission is to help people and organizations connect through collaboration, learning and the sharing of ideas and information,” the organisers said.
SMW Lagos is the largest tech, new media and business conference in Africa, with more than 7,000 people participating each year. It is free and open to the public.
Hundreds of events will be hosted throughout Lagos over the course of the week.
“Startups, agencies, and individuals with great ideas convene with the world’s foremost experts, iconic brands and leading thinkers to share their ideas and inspiration with a global audience of hyper-connected influencers,” the organisers said.