Nigeria’s DealDey secures $5m from Kinnevik to challenge Jumia, Konga


Nigerian discount online shopping platform DealDey has secured US$5 million in funding from Investment AB Kinnevik, which the startup says will enable it to challenge market leaders Jumia and Konga.

Speaking to Disrupt Africa, Oluwabusayo Olude, marketing team-lead at DealDey said the US$5million in funding would allow the company to pursue aggressive expansion plans, and achieve its goal of becoming “the strongest e-commerce site in Africa”.

“We’re using the investment for expansion, and for achieving our goals for the year,” Olude said.

“We are expanding in Nigeria, and also across Africa,” she said, adding that the company intends to secure a presence in all Nigerian states and cities – not only Lagos and Abuja -; and will first expand to Ghana.

“Our goal is to become the number one in sub-Saharan Africa.  We’re moving at a very fast pace, and soon you’ll see us challenging the likes of Jumia and Konga,” Olude said.

According to Olude, DealDey plans to rival the local market leaders by providing the best customer service and value for money.

Significant efforts are being placed on achieving the best customer service, ranging from ensuring deliveries are prompt, and packaging secure, through to providing 24-7 pick-up points for those wishing to purchase online but collect their products in person straight away.

The investment will be used to further these efforts to improve quality of service, through improving the company’s logistics by growing its delivery fleet, in a bid to guarantee three to five day delivery times regardless of location or order size.

“One of our major advantages is that we refund, if we make a mistake,” Olude said, alleging that DealDey’s competitors do not.

“We just want to make sure that what you see on our site is what you get.”


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Inspired and excited by the African tech entrepreneurial scene, Gabriella spends her time travelling around the continent to report on the most innovative tech startups, the most active investors, and the latest trends emerging in the ecosystem.

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