Jumia rolls out store for Apple products

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African e-commerce site Jumia has launched its official Apple store, becoming the first online retailer to be authorised by Apple to sell its products.

Jumia.com.ng said it anticipates through selling official Apple products it is providing its customers with MacBooks, iPhones and iPads with the ease only online shopping can offer.

The company said the collaboration with Apple also signifies the quality and authenticity of products available on the site, and expects the official authorisation will alleviate shoppers’ fears of purchasing fake Apple products online.

“The collaboration between Jumia and Apple is a thing of beauty and can best be described as a big win for innovation and authenticity,” said Jeremy Doutte, managing director (MD) of Jumia Nigeria.

“Nigerians no longer have to be burdened by fears of using their hard earned cash to purchase a fake, stolen or reworked Apple device. Above all our continued commitment to seeing the Nigerian customer get top quality and premium retail keeps driving us to push new boundaries and break new frontiers.”

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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