Jumia appoints Dufay as sole MD in Ivory Coast


E-commerce company Jumia Ivory Coast has appointed Francis Dufay as sole managing director (MD) following the appointment of his former co-MD Fatoumata Ba to the same position at Jumia Nigeria.

Dufay joined Jumia Ivory Coast as co-MD in April of last year, and will now be solelyb responsible for driving the expansion of the first e-commerce website in the country.

He previously spent four years at consulting firm McKinsey & Company as a specialist in e-commerce strategy for Europe and Sub-Saharan Africa, and also holds a Master of Science degree from HEC Paris management school, a Master in Management from Cologne University and an MBA from the Northwestern University – Kellogg School of Management.

“This appointment marks a new phase of growth for Jumia Ivory Coast emphasised by several key themes: extension of Jumia’s presence inside the country with new branches, increasing of online assortments (furniture, appliances, mobile phone brands) offering a new service dedicated to companies and reinforcing relationships with local distributors,” the company said.

“Everything we do has one goal: Always improve our service and satisfy our customers. It is the only way Jumia will gain the confidence of the population and strengthen its position as the leading e-commerce destination in Ivory Coast,” said Dufay.

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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