launches, wants to challenge


Nigerian startup has officially launched its e-commerce platform dedicated to domestic products, with the startup saying it intends to challenge hopes to become Nigeria’s premier platform for purchasing household products, and has officially launched following months of beta testing.

A key feature of the startup’s strategy is that pay-on-delivery – a payment option popular across Nigeria – is not available; with the startup arguing pay-on-delivery increases the possibility of payment default by consumers, and is problematic for perishable goods.

Chief executive officer (CEO) of Householdmax Abimbola Aisha Tinubu says the startup is initially focused on providing a quality service which will contribute to building trust of e-commerce in Nigeria.

“Quality is one aspect we don’t compromise. It is important to us that our customers are pleased with the products they receive in their orders for these to match exactly what they have viewed on the website and were expecting,” Tinubu said.

“Because the e-commerce industry is still evolving in Nigeria, it is important to us that customer trust is established and maintained and this can only be achieved by consistently meeting or exceeding our customer’s expectation,” she said.

The platform also allows for bulk purchasing at competitive prices through the “Bulk Mart” option; while a team of staff is also on hand to manage “peculiar requests”.

“These personalized ancillary services that we offer clearly sets us apart from competition,” Tinubu said.

The startup sees itself as “going up against” – a platform launched by the Jumia Nigeria co-founders -, telling the competitor to “watch [its]back”.


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Inspired and excited by the African tech entrepreneurial scene, Gabriella spends her time travelling around the continent to report on the most innovative tech startups, the most active investors, and the latest trends emerging in the ecosystem.

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