SA’s Driverly launches on-demand driving lesson platform


South African startup Driverly has launched its on-demand driving lesson booking platform, aiming to apply the disruptive tech employed by the likes of Uber and WumDrop in the transport sector to the process of obtaining your driver’s licence.

Users can visit Driverly to book a driving lesson, with the platform matching them with an instructor in their area. Payment is processed securely online, with student drivers able to rate their instructors after each session.

The startup’s main aim is to make the process of learning to drive easier through its smart platform, while it will be introduce other models through various partnerships currently in the process of being formed.

Driverly looks to tackle the lack of trust and quality experienced within the driver’s education space, and feels there is a large market for its platform given most people need to obtain their driver’s licence at some point in their lives.

“I believe in exploring innovative concepts and disrupting industries. This is exactly what we would see happen with Driverly, that’s why I’m very excited to be involved and drive a revolution in the driver’s education space,” said Driverly founder Chad Williams.

The rating of instructors by students is designed to weed out poor performers, with Driverly believing this will allow it to uphold the highest standards and give the best learning experiences to student drivers.

The company has already partnered a number of driving schools, and is enabling them to offer their members discounts and special offers when booking sessions through the platform.

“I think the key drivers to success here will be that we are looking at a space and something that is compulsory to everyone and we are actively finding ways of making it better for student drivers,” Williams said.

“We are enabling people to start their own businesses by leveraging our platform and working at times that suit them. All that you need to get started is the proper documentation to act as a driver’s instructor and a car that meets our standards, in terms of being suitable for student drivers. Driverly even helps aspiring driving instructors with the process.”

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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