Free web and mobile shopping app SNAPnSAVE has launched in South Africa, providing brands with a cost-effective marketing platform and consumers the chance to get cash back on goods when they shop in-store.
SNAPnSAVE was developed in Cape Town with the support of investment house TAT Ventures, with users able to download Android or iOS versions of the app.
The app allows shoppers to select the offers, buy them in-store and send a snap of their till slip to verify the purchase. Money is then credited back to their e-wallet account, allowing users to save money and giving brands a platform on which to engage with consumers.
SNAPnSAVE is already working with a number of brands to use this new technology to gain further exposure, increase market share and induce trials of their products.
“Globally, we are seeing more and more mobile technology being developed and used to enable consumers to make smarter purchase decisions,” said SNAPnSAVE chief executive officer (CEO) Mark Bradshaw.
“We’ve developed the platform specifically for the South African market and have made getting cash back for shopping easier, discrete and more convenient than ever before.”
The startup allows brands to drive measurable sales rather than just impressions or click throughs, while digital coupons encourage shoppers to discover and try new products. SNAPnSAVE opens a new channel of communication between brands and consumers, while its analytics allow brands to understand information about who, where and when their product was purchased, and to create personalised deals that are more effectively targeted.
“We’ve managed brands before and are tired of hearing the same buzzwords that deliver few results and cost the earth. We can help influence the pre-purchase decision and prove it afterwards,” said SNAPnSAVE marketing manager Alex Band.