South African comparison site Click n Compare expanded to Nigeria and Kenya on the back of a successful year in which it has seen 40 per cent month-on-month growth.
Disrupt Africa reported earlier this year Click n Compare, which launched in 2013 and is a one-stop portal for consumers looking to source services such as insurance, mobile, broadband, and banking, was targeting expansion to Nigeria.
That launch has now taken place, along with one in Kenya, while co-founder and chief executive officer (CEO) Ryan Marx saying the startup’s unique value proposition was the fact it had positioned itself between consumer and provider in a way that is mutually beneficial to both parties.
“We are well on our way to achieving this aim by building relationships with major key players in the insurance industry,” Marx said.
The startup is fully funded by Silvertree Capital, with Silvertree co-founder Manuel Koser saying Click n Compare was close to dominating the lead-gen space entirely. For its part, the startup said it was confident in taking the leap to Nigeria and Kenya, and hoped to follow in the footsteps of Nigerian insurance affiliate company Insured.ng, which has already been acquired.
It plans to hit the ground running in Nigeria by leveraging its SEO traction and partnerships with providers. The expansion is headed up by Tim Burkly, formerly of Rocket Internet.
“I am both honoured and excited to work alongside Ryan, Manuel and the Click n Compare team, as we continue to build our brand into Africa’s leading financial marketplace,” Burkly said.
Meanwhile, Bastian Gotter, co-founder of iROKO, and Leonard Stiegeler, general manager of Ringier (West Africa), have joined Click n Compare’s Advisory Board.