Nigeria’s DealDey launches promotions, listings platforms


Nigerian e-commerce platform DealDey has launched new platforms for promotions and listing of businesses as it looks to build on its success thus far and become Africa’s number one customer acquisition platform.

DealDey, which claims to currently have 1.5 million subscribers, is rolling out new platforms in a bid to challenge rivals Jumia and Konga on the back of a US$5 million funding round from AB Kinnevik in February.

The startup said at the time the funding would be used to pursue aggressive expansion plans, but this is evident so far in its product range rather than geographic spread. A category on the website since 2013, PromoHub has been launched as a standalone product to allow merchants to offer promotional offers that can be redeemed at the merchant’s location.

“Coupons and promotional offers are key to driving sales and customer engagement globally,” DealDey said.

“Traditionally, Nigerian businesses do not engage consumers enough and we are providing the platform to promote the culture of coupons and promotions. We have 6,000 active registered merchants, and 800,000 monthly page views.”

Launched alongside PromoHub is LYF, a socially-driven business listings, reviews and transactional platform. DealDey said it has launched LYF to enable users to find valid business information and make more informed purchasing decisions by reading reviews and comments.

The startup said it has over 20,000 valid, reachable businesses listed on the platform.

“In Nigeria, there is very little information about what businesses do, you find a lot of directories, but how can you rate the quality of service? That is what we are coming in to provide to consumers,” DealDey said.

“We also have 3rd party integrations with online vertical leaders, so you can also make hotel booking, pay bills, buy tickets and many other services.”

The startup said its strategy was to enable businesses to acquire new customers, with the two new platforms enhancing its vision to become the top customer acquisition platform in Africa.


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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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