Easy Taxi launches Outlook-integrated mobile app

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Taxi hailing startup Easy Taxi, which has operations in Egypt, Kenya and Nigeria as well as hundreds of other cities across the world, has launched a version of its taxi app that is integrated to Microsoft’s email solution Outlook.

The new app released by Easy Taxi makes it possible for a user to request a taxi within their Outlook email when reminded of a calendar event, with the solution aimed at optimising arrival time at meetings, events, lunches, and other commitments.

The feature has the same characteristics as the web app, thus offering users more options through which to book a cab. If the user would like to schedule a taxi, all they need to do is set up a notification that will be sent within Outlook.

“We want to offer more and more convenience and practicality to our users,” said Dennis Wang, global co-chief executive officer (CEO) of Easy Taxi.

“During office hours, Outlook already notifies the person of a meeting through a reminder, now in the same calendar tool the person can request a taxi. It’s extremely simple.”

Richard Chaves, director of innovation and new technologies at Microsoft, said the project shows how innovative companies like Easy Taxi can team up with Office, which is used by 1.2 billion people across the globe, to help them be more productive.

“Microsoft’s commitment in enabling people to do more ends up being a differential that is offered to users. In this case, helping people arrive where they need to be, on time,” he said.

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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