iDEA Nigeria welcomes 8 Nigerian startups into incubator


Government-funded Nigerian incubator iDEA Nigeria has welcomed eight new startups into its incubator, saying it will help the young businesses build their products and develop a go-to-market strategy.

Disrupt Africa reported in September iDEA, which was launched in April 2013 in order to assist Nigerian entrepreneurs and accelerate the development of the tech industry in Nigeria, had announced the four startups that will make up its second cohort, taking equity stakes in return for support and investment.

It has now also confirmed eight startups that will join its incubator. They are data marketplace Datamart, instant messaging platform Dashboard, USSD-assisted e-commerce platform for agriculture Farmfresh, clinic management system APMIS, mobile advertising platform Mobicube, health management system Kangpe, equipment hire platform Easyhire, and maternal health information platform Safer Mom.

“iDEA is working with these startups as they formulate their value proposition, design the product and develop a go-to-market strategy,” iDEA said.

The four startups that form the iDEA Nigeria accelerator cohort are mobile airtime recharge app Jara Mobile, custom packaging ordering platform Pali, social media analytics startup Playspread, and estate management tool Residents Administration Management Portal (RAMP).

The demo day for the first programme was held in June, with the second batch now having begun the four-month accelerator programme.

iDEA is under new management, with Disrupt Africa reporting in July Olufunbi Falayi, co-founder of the Lagos-based Passion Incubator, had moved to the government-funded accelerator, taking six startups with him.

Falayi helped to launch Passion Incubator last year, but has now moved across to iDEA Nigeria, where he will lead all its activities and interventions with early-stage startups, as well as engagement with the ecosystem.

The startups that joined him at iDEA were Waracake, Talking Bookz, Beat Traffik, Medrep, Easy Space and Stylista.


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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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