Jumia Nigeria appoints new boss as former co-CEOs go global


Nigerian e-commerce startup Jumia has appointed Juliet Anammah as its new chief executive officer (CEO) after former co-CEOs Jeremy Doutte and Nicolas Martin took the reins of Jumia Global across the 11 African countries in which the group operates.

Prior to joining Jumia Nigeria, Anammah was a partner at Accenture and managing director of the firm’s Consumer Goods Practice in Nigeria.

“Juliet brings strong leadership capacity and a consumer driven mindset honed from her experience in consumer goods and services,” said Jeremy Hodara, co-CEO of Africa Internet Group (AIG).

“As Jumia moves into a new phase of growth, consolidating on the gains so far, while driving for more relevance to our customers, Juliet’s ability to focus sharply on the strategic levers of success is invaluable.”

AIG said the next phase of growth for Jumia Nigeria was centred around two key themes: the focus on the customer and the partnership of Jumia with its brands and vendors.

“My objective is to relentlessly focus on building the Jumia brand, making it the one-stop shopping destination in Nigeria by offering convenience and the widest assortment of quality products at affordable prices,” said Anammah.

“We are building a platform for local and global brands to enter the market at the speed of light by going directly from the factory to the consumers. This is a game changer for Nigeria and a major shift in the way companies look at their market entry strategy.”


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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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