Nigeria’s SureGifts launches low interest asset financing programme


Nigerian gift card startup SureGifts has launched its newest product SureCredit, a platform that allows employees to obtain voucher loans with which they can pay for all they need at about 50 online and offline merchants without overstraining their salaries.

SureGifts, launched in January 2014, is funded by local and international investors like Venture Garden Group (VGG) and Africa Angels Network (AAN). The startup averages US$50,000 in sales monthly.

The new SureCredit platform allows employees to purchase a wide range of products, pay utility bills and access numerous services with a payment plan spread over a couple of months without incurring high interest rates.

“We wanted to create a convenient payment plan for trusted workers who want to acquire expensive assets or services, and that’s what we’ve done with SureCredit. It’s simply a platform that lets you spread payments for virtually anything over time,” said Olaoluwa Samuel-Biyi, co-founder of SureGifts.

To access the service, an applicant is required to visit the platform and check if his or her company has been approved. If the employer is on the list of approved participating companies, the applicants will then fill a short request form and the application would be reviewed and approval would be granted within 24 hours.

“There are existing innovations around credit for services such as phone airtime, and some brands offer payment plans on some electronics and home appliances. SureCredit is similar; only broader, cheaper and easier to access,” said Adeoye Ojo, co-founder of SureGifts.

Applicants whose companies are not on the list can request for their companies to be approved. SureCredit has a calculator that shows how much an applicant can pay back based on duration and amount. The service does not require any collateral, only that applicants meet two conditions – be employed and be earning salary from any of the approved companies.

“SureCredit will allow employees to acquire the high-value goods they need immediately without putting too much strain on their salaries,” said Babafemi Lawal, co-founder of SureGifts.


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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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