SAP looks to offer SA startups product development support


Global software firm SAP is looking for promising startup companies interested in developing software solutions using its HANA high-performance in-memory database and computing platform.

For the third year in a row, the SAP Startup Focus Forum will take place in Johannesburg on April 7-8, aimed at encouraging to build applications on the SAP HANA cloud platform and accelerate their go-to-market strategy.

“Getting ahead in today’s competitive digital economy is no mean feat, but many of these startups demonstrate the potential to harness digital transformation through technology in the industries in which they plan to do business,” said Elke Simon-Keller, innovation lead at SAP Africa.

“The primary benefit of attending the SAP Startup Focus Forum is that entrepreneurs and small business owners will be able to meet and learn from successful startup founders who are currently thriving in the SAP programme.”

Every startup attending the event will also have the opportunity to pitch their business ideas to a panel of venture capitalists, enterprise customers, accelerators and SAP executives. Startups that secure a place in the programme can avail themselves of SAP HANA test and development licenses, development toolkits and ongoing technical support from SAP throughout the development process.

SAP will identify relevant startups to join a development accelerator, the objective of which is to build a proof of concept and, eventually, a product with explicit business value. Companies will be selected based on feasibility and viability.

Once software development is underway, SAP will continue to support startups with regular software architecture reviews, technical support and consulting. The best completed solutions will be promoted to the public and featured in promotional materials, while also progressing to SAP’s Go-To-Market stage.


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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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