CiTi selects new Women in Business cohort


South African incubator the Cape Innovation and Technology Initiative (CiTi) has selected 41 female entrepreneurs to participate in its 10-week Women in Business accelerator programme.

The Women in Business programme is aimed at supporting the growth of female-run businesses through weekly meetings and networking, learning through storytelling, practical how-to sessions, as well as exposure to tech tools that will help grow businesses.

In its ninth year of operation, the current Women in Business programme comprises 41 participants, who were selected to represent a diverse mix of businesses across industry sectors, from agriculture and travel, to construction and IT.

“CiTi has always led the way in supporting the development of women in tech,” says Ian Merrington, CEO of CiTi. “The Women in Business programme is geared towards growing these promising businesses and setting them up for sustainable success.”

“We are very excited about this year’s mix of candidates, especially those whose businesses can benefit from their interaction with the other business owners on our programmes, and their intersection with our traveltech and fintech innovation hubs,” says Michelle Matthews, head of innovation and enterprise development at CiTi.

At the launch event for the programme, Tracey Steyn, founder of Nomad Marketing spoke on how to build a better business through outsourcing.

The ensuing nine sessions will see guest speakers cover topics such as “top tech tools for financial management” and “growing your business through direct and digital marketing”.


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Inspired and excited by the African tech entrepreneurial scene, Gabriella spends her time travelling around the continent to report on the most innovative tech startups, the most active investors, and the latest trends emerging in the ecosystem.

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