Kenyan taxi app Maramoja adds luxury vehicles


Kenyan network-based taxi app Maramoja has added luxury vehicles to its suite of options as it looks to remain competitive in the country’s busy taxi-hailing market.

Maramoja, which launched in Nairobi in March 2015, leverages a user’s social connections to ensure they are introduced to safe and efficient local taxi drivers.

The startup has now announced a partnership with Kenya’s Exec Cars, which has a fleet comprising of Audi, BMW, Chrysler, Mercedes, Range Rover and Land Cruiser V8 vehicles, all fitted with GPS trackers and satellite navigation.

Maramoja and Exec Cars are piloting an on-demand luxury car service through the startup’s app, available at select locations and times.

“Their chauffeurs are university graduates who truly define the experience – all have been through extensive customer service training to make you feel like a VIP. Exec Cars also offers armed and unarmed close protection and airport fast-track service,” Maramoja said.

The startup added motorcycle taxis to its services in June of last year. The pilot was apparently a success, and Maramoja is now working on perfecting the service before it is relaunched at real scale.

Maramoja has also rebuilt its web app, with a new look and new features, while it has signed a partnership with Karen-based shopping centre The Hub to provide guests with taxi and luxury car services.


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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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