Webfluential winner of Start-Up Tel Aviv SA


South African global influencer marketing startup has been named winner of Start-Up Tel Aviv South Africa 2016, and will now head to Tel Aviv in September to take part in the DLD Festival.

Webfluential will now represent South Africa at the DLD Festival week, Israel’s largest international hi-tech gathering, featuring hundreds of startups, VCs, angel investors and leading multinationals.

Kirsty Sharman, global head of operations at Webfluential and the chosen attendee at the September event, said the company was excited about the opportunity to gain insight and experience in the international space and shine light on the South African technology scene.

“Israel is one of the few markets that has perfected the recipe of exporting technology at scale. The opportunity to learn about that process from the world’s leading engineers, VCs and entrepreneurs is not something that comes along every day – so I feel honoured that Webfluential has been chosen to do that,” she said.

The startup was chosen by a panel of judges that included Toby Shapshak, editor-in-chief of Stuff Magazine.

“Israel is a widely acknowledged for its prowess as a mecca for startups and innovation. Start-Up Tel Aviv is not only a great competition for South African startups to be involved in, but also of the winner to get to Tel Aviv itself and experience that thriving epicentre of innovation,” he said.

“Webfluential is an interesting and unique company that is doing something very different with the social media market. Well done Kirsty Sharman and her team. It’ll be interesting to see what new ventures come out of her trip to Israel where she will meet other innovations and venture capitalists.”


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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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