Online photographer booking service launched in Kenya


Web-based photographer booking platform PhotoMasters has launched in Kenya, providing on-demand access to vetted professionals.

PhotoMasters was founded in July of last year but only went live in November, and is active in 30 counties across Kenya.

Founder and chief executive officer (CEO) Sonia John said the startup had selected only the best professional photographers for users to choose from.

“We have a three-part questionnaire that is submitted as part of the application. Once received our director of photography reviews this along with sample works,” she said. “Applications are made for any number of our 23 categories as long as work done in each category is submitted as well.”

John said prior to PhotoMasters access to professional photography services was based on referrals or searching online.

“There was no focal point for customers to access all the various kinds of professionals for their events,” she said.

PhotoMasters, which takes a 20 per cent cut of the photographer’s fee, already has over 20 bookings for 2017 events, and plans to expand the service across East Africa in the next two years.


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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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