“Tinder for new car buying” launches in SA


South African new car dealing app Carter has launched to market, aiming to become the “Tinder for new car buying”.

Carter helps customers find the right brand new car for their needs, by connecting them to accredited dealers to get a great deal.  The new platform aims to alleviate the complexity of buying a new car by making it easier and more fun to shop for vehicles.

The app helps users to build a shortlist of suitable cars by swiping right – meaning yes, the user likes the vehicle – or swiping left – when not interested -, similar to the Tinder app.  The system then learns from the user’s actions, getting them closer to the cars they should be considering.

The startup says the app’s uniqueness comes from its functionality, learning algorithm and the smart discovery process.

“We are looking to create something special with Carter. What we’re doing hasn’t been done anywhere else in the world. Our platform helps customers find their perfect new car and complete the deal via their mobile phone. It’s a new-car shopping mall in the palm of your hand,” says co-founder of Carter, Vikash Govindjee.

“The majority of other platforms ask you which make and model car you want. They assume you know what you want or need. Carter’s mission is to empower the consumer,” says co-founder Amit Bholla.

“We have built a fun and friendly platform to help you find the right car and then conveniently source great deals from reputable dealers. Take the swipe left or right functionality. By backing it with a smart learning algorithm, we can learn what consumers like or dislike.”

The Carter team believes they have achieved a near-ideal user experience, as the design of the app was based on extensive customer feedback and testing sessions.

Carter is available on the Apple iStore, as well as the Android Play Store.


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Inspired and excited by the African tech entrepreneurial scene, Gabriella spends her time travelling around the continent to report on the most innovative tech startups, the most active investors, and the latest trends emerging in the ecosystem.

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