Cape Town’s Luxity lets you sell your second-hand luxury goods


Cape Town e-commerce startup Luxity is giving users the chance to sell their second-hand luxury goods online.

Launched last year, Luxity focuses on the buying and selling of pre-owned, authentic luxury goods for men and women, from brands such as Louis Vuitton, Gucci and Prada.

“We pride ourselves in offering only 100 per cent authentic luxury items that are still in excellent condition. At Luxity we take authentication extremely seriously and offer a full money back guarantee, should you ever prove that we sold you a fake or counterfeit item,” said founder Luke Calitz.

To this end, the startup even has an authentication team that checks that good offered for sale on its platform are legitimate. Calitz said he started Luxity because going to a physical second-hand store is not always the most pleasant of experiences, and shoppers never know what they might have in stock.

“With Luxity, our customers can browse from the safety and convenience of their homes, pay online and have a courier deliver a guaranteed authentic luxury item to their door in just a few days,” he said.

“To ensure that everybody can afford luxury, we offer our customers an interest free lay-by option where they can pay off their purchase within two months in as many instalments as they wish.”

The self-funded startup is currently focused on South Africa, and has around 8,000 visitors to its site each month. Luxity takes a commission on each sale made through the platform, with Calitz saying he was happy with revenues from the first few months.

“One of the big challenges in the beginning was finding new stock. But luckily this is already a problem from the past as Luxity has already become a household name with both regular sellers and customers. The challenge now is to ensure that quality level remains just as high as in the beginning,” he said.

“We are currently in negotiations for premises to open up our first physical store in Johannesburg in 2017.”

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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