How insurtech is transforming SA insurance industry


One of the hottest trends in South African fintech in 2018 is insurtech, which has gained momentum over the last two years.

This is according to Dominique Collett, head of AlphaCode, a club for fintech entrepreneurs powered by Rand Merchant Investment Holdings, who says insurtech has been steadily on the rise.

“It was initially seen as a major threat by insurance companies, but now insurers are taking a far more proactive approach to seize opportunities in this space and are starting to collaborate with startups. Exciting new models are transforming a staid industry characterised by opaqueness and outdated systems,” she said.

As millennials enter the market with different expectations, the insurance industry is adopting a more proactive approach toward innovation and technological advancements, according to Collett. A global fintech survey conducted last year by PwC found more than half of insurers are putting disruption at the heart of their strategy, and are actively looking to partner with insurtech startups or digitise their own operations.

Meanwhile, a recent global McKinsey report found the majority of innovation and disruption is happening in short-term insurance and digital distribution. South Africa is tracking this trend.

“The winners will be the ones who are able to crack distribution. The key challenge in the South African market is the small number of economically active people; a much smaller pool than in the US and the UK. How we make these products accessible to this key audience will be insurtech’s biggest challenge,” said Collett.

Four major insurtech trends

Collett has identified four major trends in South African insurtech.

The first is the digitisation of product distribution and the exploration of innovative ways to deliver products to customers. One such startup doing this is Click2Sure, a digital insurance platform which enables retailers, service providers, distributors and brokers to offer a selection of over 20 custom developed insurance products at the point of sale. The business has partnered with large e-commerce partners, such as Takealot, that allow consumers to purchase an item online and insure it at the point of purchase.

A similar case is Hepstar, in travel insurance. This is made available on checkout when purchasing a ticket on Travelstart, an online travel booking website.

The second trend is innovation and disruption of the product itself, with Collett saying Cascade is a great example of this. The startup offers an insurance savings option that acts like a medical savings account. A claim beneath a certain threshold comes out of an individual’s savings account and so the client need only insure for larger events. The benefit is that an individual is able to decide how much they would like to save and can, therefore, manage the size of their premiums.

Other examples include Fo-sho, which offers peer-to-peer short-term insurance, and JaSure, which offers an on-demand experience allowing people to purchase insurance for an item for a specific period of time.

The third trend is a combination of distribution and product innovation. Root Insurance provides a platform for innovators and developers to build new insurance products on the front end without having to worry about regulatory, legal and capital structure obstacles.

Finally, there is also a trend towards startups working with insurers to digitise them. FinChatBot, for example, builds chatbots for insurers and is currently providing this service to Youi, a wholly owned subsidiary of OUTsurance International Holdings based in Australia and New Zealand. WiCover has developed an innovative claims and administration platform that allows insurers to get new products to market quickly, while StockBox has developed an inventory tool where consumers can photograph and list all the items they would like to insure.   

The existing insurance industry will not stay static and insurers are jumping on the digitisation bandwagon, says Collett. Leading the pack is OUTsurance, which has launched an app and is creating a far more digitally friendly interface which allows customers, for instance, to log a windscreen claim or insure their laptop or mobile phone directly on the app allowing for a seamless user experience.


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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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