Sierra Leone-based learning platform for financial inclusion Mosabi and Kenyan parenting website Mums Village have been chosen to take part in the GMS Calibrator accelerator programme run by US-based impact investor Gray Matters Capital.
Gray Matters Capital is focused on the funding for-profit social enterprises in Africa, India, Latin America, the United States and Southeast Asia, and runs the GMC Calibrator Programme, a digital accelerator with the aim of making the mobile phone a device to promote ‘Self Learning to Earning’ by improving user engagement, monetisation and optimization of mobile learning platforms.
This is done by understanding and implementing the principles of behavioural science and data driven decision making, and Gray Matters Capital has now announced the nine startups that will take part in its second edition.
This cohort contains two startups from Africa – Mosabi and Mums Village – who join seven other startups from India and Vietnam in the programme. Mosabi produces localised, animated content focused on financial inclusion for the underserved, and connects them to financial service providers, while Mums Village is an online home for Kenyan mothers to freely express themselves among a community of doulas, doctors, nutritionists, fitness experts and fellow parents.
“We are excited to welcome Mosabi and Mums Village on-board. Africa is an important market for us at Gray Matters Capital and we are strategically looking to nurture those startups, which can create gendered impact with their mobile solutions through our programme,” said Omkar Kulkarni, programme head at GMC Calibrator.