SA retail-tech startup Skynamo acquires UK-based app to expand market share

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South African field sales app and management platform Skynamo has acquired UK-based mobile field sales technology provider mSeller to grow its market share in the UK and enhance its order management functionality for field sales teams.

Formed in 2012, Skynamo is used by representatives and their managers to improve insights into field sales activity, reduce administration, and create coaching opportunities that lead to higher sales.

Having scaled to the United Kingdom (UK) and the United States (US), the company raised a US$30 million Series A funding round in January of last year in order to scale further internationally. With this goal in mind, Skynamo has now acquired mSeller, in a move chief executive officer (CEO) Sam Clarke said would give it a stronger foothold in the UK thanks to mSeller’s loyal customer base and a team with more than two decades of local field sales technology experience.

“By merging the best features of mSeller into Skynamo, we’ll be able to offer the global market a truly holistic order management and digital catalogue experience for field sales reps and their customers,” Clarke said.

mSeller’s field sales app is used by sales teams in the UK operating in the toys, giftware, confectionary, stationery and furniture sectors. The app enables field sales teams to access accurate digital product catalogues, pricing, customer information, invoicing and order history in one seamless application.

“Running a sales team is expensive, so ensuring that they have the right tools to improve sales and profitability while delivering superb customer experiences in any situation is key. Digital tools like mSeller and Skynamo are offering this functionality and redefining the way businesses with field sales teams operate,” said mSeller founder Stephen Langham.

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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