Kenyan fundraising platform Raise secures $25k investment from Microtraction


Kenyan company Raise, an end-to-end fundraising platform, has raised US$25,000 funding from VC firm Microtraction to help it build out its platform and scale.

Founded in 2018 by Marvin Coleby and Eugene Mutai, Raise launched its alpha in 2019 and went public in June of last year.

A simple fundraising and equity management platform for Africa, Raise drives founders to a faster product-market fit by empowering them with affordable online tools to raise faster and distribute equity to hire talent. Startups can manage electronic cap tables, automate financing contracts like SAFEs and share private deal rooms. 

“Raise’s mission is to simplify equity and democratise access to assets for Africans across the world, where people have the power to create financial independence for their communities, teams, and families,” Coleby, Raise’s chief executive officer (CEO), said.

The startup has now raised US$25,000 in return for seven per cent equity from VC firm Microtraction. Founded in 2017, Microtraction invests in startups at the very earliest stage of their development, and has so far backed a host of Nigerian startups, like Accounteer, Riby, Thank U Cash, CowryWise,, Schoolable, 54gene, Termii and Festival Coins, as well as Ghana’s Bit Sika. Raise is its first Kenya-based investment, though it did invest in data marketplace CARMA but at the time the startup was relocating from Nairobi to Lagos.

Raise has so far scaled more than 200 companies, transacted over US$150 million in equity on the platform, and created over US$90 million worth of valuations. It has also partnered with Africa’s largest corporate law firms to continue onboarding users and scale across the continent, with Microtraction saying it was “laser-focused” on building Africa’s number one platform for equity and fundraising.


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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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