Egyptian digital interior design and home renovation startup Shatablee has raised US$1.2 million in funding to accelerate its expansion across the country.
Founded in 2021 by Mostafa Amer, Shatablee offers a 3D technology-powered digital platform where users can build and customise home designs in less than 30 minutes, and then have the entire renovations completed within 90 days.
Users start by selecting their unit type within their home compound, and browse through a gallery of multiple design packages. They can then customise the designs for each space within their unit to their preference, choose from a variety of financing plans, and submit their order. Once the order is confirmed, Shatablee starts the build phase, and completes the entire process within 90 days.
The startup has now raised a US$1.2 million funding round to help it scale operations within Egypt.
“The sheer size and fragmentation of the market play to our advantage. We believe that Shatablee is best suited to address the asymmetries faced by customers as well as professionals in the market, be it the lack of financing, the prolonged time to deliver that may take up to 12 months, the limited price transparency or the inadequate quality of houses created across many segments, especially within gated communities,” said Amer.