Grammy award-winning artist launches NFT platform for African creators, secures pre-seed funding


Launched by a Grammy award-winning Nigerian artist, African Valuables Collective (AVC) has announced the launch of its platform to assist content creators to create and sell non-fungible tokens (NFTs).

Based in Lagos and Accra, the AVC platform is designed to facilitate the easy creation, management and sale of digital art and assets from African creators through partnerships with global NFT exchanges. 

For the uninitiated, like me, NFTs use blockchain technology to create unique, non-replicable digital assets that can be easily stored online and traded to others. The market has boomed of late.

AVC, which is live with artists in Nigeria, Ghana and South Africa with plans to expand across the continent, was founded in 2020 by Eric Utere, known professionally as LeriQ, a Nigerian Grammy award-winning producer and songwriter. The platform is built for creators to grow their brands and reach global markets through NFT technology. 

The startup recently raised an undisclosed amount of funding to enable growth in onboarding creators, with investors include Kepple Africa Ventures, Cameron Hejazi (CEO of NFT Platform Ronald Chagoury Jr. and several angel investors. 

“There currently exists extremely high barriers to entry for African content creators into the metaverse. AVC aims to assist content creators create and sell digital assets by providing a seamless and frictionless platform. In addition, we also want to educate content creators on the opportunity to sell digital assets like NFTs,” said Utere. 

Each creator has a profile on the AVC platform to upload their assets and generate a NFT. Creators can list their NFTs for sale on multiple exchanges which AVC has partnered with, and receive their funds once the NFT is sold. They can also track their sales on their profile. 

“We intend to create a novel community around AVC creators, members and the public, utilising a token to facilitate a thriving ecosystem,” Utere said.

Though AVC is in pre-launch, and pre-revenue, mode, it says it has already engaged with some of the top content creators in Africa. 

“The goal is to fully secure these content creators as part of the collective now that we have completed fundraising and are about to launch,” said Utere.


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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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