Kenyan electric vehicle company Opibus has changed its name to ROAM, with the rebrand coming after the company’s expansion led to a strategic shift in its vision.
Founded in 2017, Opibus is the leading provider of electric vehicles designed and manufactured locally. Its vision is to create reliable and cost effective products designed for the pan-African mass market.
The company raised US$7.5 million in equity and grant funding late last year to help it scale its operations, and in January it introduced the first all-electric bus in Kenya – also the first Africa-designed electric bus ever.
It has now changed its name to ROAM, saying the change better represented “the values the company stands for”. The new name is intended to reflect the company’s ambition to electrify Africa’s transportation sector, as well as its wider goal of delivering disruptive technologies optimised for the local use case all over the continent.
“This is more than a name change, it’s a milestone that brings us closer to realising our ambition as leaders in providing electric mobility solutions and energy systems for the African region. It is exciting to see how far we have come and forging forward, it is even more thrilling seeing there are endless possibilities to what we can achieve in Africa,” said Filip Lövström, CEO of ROAM.